Total app download estimates

The dashboard view lets you analyze the performance of your apps and ads with several easy-to-read charts. Another neat feature is the ability to add events: a review of your app on a blog, a price dropping promotion, an app update, etc. It makes it easier later on to evaluate the impact of your marketing efforts. We like: Easy to use and nice UX, a lot of great free features. Its main differentiation is its simplicity and core focus on competition analysis. For instance, it is pretty easy to create watchlists of app competitors and track their performance on a daily basis.

We like: Simplicity, pricing, the watchlists if you keep a free account, team easy to reach. Not so much: Not as many features but they are working on more stuff, including ASO.

Plus you get some nice reports. As on App Annie, you can read the reviews written about your apps around the world. They have a developer API allowing to interact with reports and account data. We like: Fairly easy to use, hourly rank and app updates tracking, strict privacy policy.

The number of mobile app downloads worldwide has been increasing constantly from onward, surpassing billion in In the most recently measured year, consumers downloaded billion mobile apps to their connected devices, up by more than 50 percent from The app market Mobile apps are projected to generate more than billion U. In , gaming and video made up the largest shares of the mobile content market for the year.

The ePublishing and education sectors still saw a limited market for their mobile content, despite the increase in apps usage brought by the COVID pandemic disrupting regular school system settings. App monetization: a changing landscape As an indispensable part of the smartphone experience, the largest number of apps in the major app stores are free to download. In the second quarter of , Android consumers have spent an average of 5. As of September , the number of paid apps has shrunk to make up only six percent and four percent of the total numbers in the Apple App Store and the Google Play Store, respectively.

In comparison, apps offering subscription plans are becoming increasingly popular in the monetization landscape. In , the leading subscription apps in the Apple App Store generated more than 10 million U. Loading statistic The social media app that is popular for its short-form videos had million downloads Apptopia, Nevertheless, Facebook still dominated the top ten most downloaded apps in because four of its properties made it to the list.

Together, they have a combined 2. Five of the highest-earning apps of are video streaming platforms Apptopia, In , there were over 2. With the global population at 7. Of all types of games available, casual games have the most players with It is followed by puzzle In the app store, there are around 38, apps that cost less than a dollar. As of January , the most popular mobile game in the Google Play library by downloads is Among Us, with The full list is shown in the following table:.

Here is the full list:. By the number of downloads, TikTok was the most popular app in The social media platform known for its short-form videos had million downloads. In the previous year, WhatsApp was the king with Around 4. That is Meanwhile, mobile phone users number 5. These numbers have been increasing steadily over the years and it is highly likely that app downloads would continue going up as well.

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Emerging economies are catching up. Download our premium app data report Get our comprehensive report with 67 charts and individual data points covering up to date revenue, user and benchmark data for the app industry. These figures are growing every year, and along with it, the market for mobile apps.

In the below report, we have gathered specific data relating to app downloads and usage. These are intended to give us a better idea of just how many apps are being downloaded every year, which of these are most popular, and how they are being used.